What is concept?

2 Answers

Shane Richardson Profile
It is always worth starting with a definition.

According to thefreedictionary.com concept is:

• "A general idea derived or inferred from specific instances or occurrences."
• "Something formed in the mind; a thought or notion."
• "A scheme or a plan"

Therefore a concept can be described as an idea or plan that is first thought up. The concept is really the first and initial stage of something and it can be vital to the overall result as laying great foundations will ensure a strong finish.

The word concept is used a lot in business and especially in the inventions and manufacturing side. You will find all great inventions grew from a great initial idea and this is classed as the concept.

Of course a lot of hard work, money and tweaking goes into bringing a product to market, but the initial concept is really what can make or break something.

The word concept is also used a lot in marketing and advertising campaigns. Managers and owners will want to know what the concept is of a proposed campaign or advert. They are meaning they want a brief synopsis of what the idea of the campaign or advert is.

If you are unsure of the meaning of a word then it is always worth heading for a dictionary. You will find they have a concise definition and some will also include examples of when and how the word is used. If you do not own a dictionary then you will find there are many free ones available online or you can now also download apps that are mini dictionaries.

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